Social Networking Winners & Losers



imageInteresting infographic over at Mashable from Ignite, you can see below (click the picture for full version).  The five social media networks in decline wasn’t surprising to me.  I was surprised that Linked-In was on the rise since they’ve been around awhile.  With StumbleUpon and Reddit I have accounts I rarely use.  I haven’t tried out Tumblr as it’s just microblogging and I don’t see the point of it.  Weibo isn’t in English so that limits its relevancy for me anyway.  I’m also not surprised that there are more girls on Facebook than guys mainly because of the relational aspect… where as Fark, Reddit and Digg are mainly link sharing.

It seems like campaigns, churches and other non-profits are embracing social media mainly through Facebook, Twitter, Flicker and YouTube.  I wonder if we’ll see more embracing these upcoming forms of social media.  With news aggregation websites being very popular it isn’t surprising to me that StumbleUpon and Reddit are increasing in popularity.  I’m curious how that can be harnessed by organizations that want to stay on the cutting edge of Web 2.0 stuff.  I know from personal experience how StumbleUpon can drive traffic to a website if your post or page is “stumbled” by the right person.  Perhaps these new tools are a better fit for the grassroots rather than the grass tops.  What say you?

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  • http://sailorette.blogspot.com/ Foxfier

    I’m going to be a bit cynical and say the linked-in rise may have something to do with the number of fake profiles that started popping up– only way to protect yourself is to get a real one, and I’ve noticed that since the last election cycle Linked-in has been popping up more in search results for names. (I’d also imagine some of those “internet reputation” sites set up accounts on the same theory, and I know people link to the humor ones.)