Up next Piper on Repentance Published on October 3, 2009 Author Shane Vander Hart Tagsinstant coffee,Starbucks Coffee,Starbucks VIA And I don’t think even Starbucks can improve it, so color this coffee purist skeptical. But you can take the Starbucks VIA taste challenge (Pundette exorts us to behave ourselves when we do though). It’s already not getting good reviews. Kansas Bob is disappointed. Glenn Reynolds thinks this could be some sort of profound cultural shift. I think it is a well-intentioned idea gone bad. Spare your taste buds.