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It’s all about the money.

(Des Moines, IA) Planned Parenthood of the Heartland’s (PPH) new President and CEO is not a health professional, but a financial expert and a former Planned Parenthood Trustee in Iowa.

Suzanna de Baca, will take the reins of Iowa’s largest abortion business on September 2, 2014, according to a July 17 release from Dr. Robert Shaw, Planned Parenthood of the Heartland’s Chairman of the Board.  She will replace Jill June, who retired June 30 after 29 years.

The selection of de Baca shows that PPH’s emphasis will continue to be on making money and not so much on health care.

De Baca, an Iowa-native and graduate of Iowa State, has an impressive financial background, including a Harvard MBA and experience in Wall Street firms like Bank of America and Morgan Stanley.

According to the release, de Baca lives in Minneapolis and is vice president of wealth strategies for Ameriprise Financial, specializing in LGBT issues.  She is currently serving on the Board of Planned Parenthood Minnesota, North Dakota and South Dakota (PPMNS).

The release does not mention that de Baca was also President and Founder of Private Capital Solutions Group, a Des Moines-based financial and investment services firm targeting high net worth individuals.  After founding PCSG in 2004, de Baca joined the Board of then Planned Parenthood of Greater Iowa in 2005.

De Baca served on Planned Parenthood’s Board in Iowa from 2005 to 2009 and was Treasurer in 2007.  De Baca also served on PPH’s Board of Trustees in 2007, 2009 and 2010. (Source: PPGI Annual Reports.)

While serving on PPH’s Board in Iowa, de Baca also donated in the $1,000-4,999 range each year to the abortion giant.

“For all their bluster about ‘Care. No matter what.’, this selection re-affirms what the abortion giant, Planned Parenthood of the Heartland, truly cares about-money,” stated Jenifer Bowen, Executive Director of Iowa Right to Life. “Planned Parenthood’s preying on women for profit in Iowa must stop.  No matter who is at the helm, we will continue to relentlessly expose Planned Parenthood of the Heartland’s brazenly unsafe path for our born and unborn,” concluded Bowen.

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