The Dutch Royal Airlines (KLM) over the weekend posted on Twitter and Facebook the following picture to mark Amsterdam Pride Day.
I am pretty sure that if KLM offered the options above they would be cited for all sorts of safety violations. There is only one way you can click it to be safe.
Unbeknownst to whoever thought this was a clever meme to use they point it points out the obvious, only one way is designed to work. I’m still not sure why some companies insist on wading into issues like this. They have LGBTQ-friendly policies without flaunting it. They may make a group that represents a minuscule percentage of the world’s population happy while risking offending a much, much larger group who isn’t prone to celebrate gay pride.
Honestly, I don’t really care if KLM or other agencies hire homosexuals or offer benefits to same-sex couples. I don’t, as someone who has flown on KLM operated flights, want it thrown in my face. It’s a stupid business practice.
Some of the responses to this picture perfectly demonstrate what a social media fail this meme was, here are a few examples:
Thanks for demonstrating again why LGBT is absurd:
— Metz (@WO4TG) August 7, 2017
Beavis and Butthead was too progressive for its time. pic.twitter.com/QJ3mM8DtLj
— Ninja_Bite (@IrishBites) August 7, 2017
On the chance that your seatbelt installers are as incompetent as your marketing/public relations/propaganda crew, I'll pass on KLM.
— Son of Liberty (@davidcmcalpine) August 7, 2017
You guys didn't think that one through, did you. pic.twitter.com/SpM356DkkA
— Reformed Phil Coulson (@XpCoulson) August 7, 2017
Airline safety is just a social construct.
— Wopper (@tonyinatl) August 7, 2017
Ok, but only the bottom combination will function as intended by the designer to accomplish a specific purpose.
— C. Will Thompson (@csjhawk79) August 7, 2017
Well yes your illustration shows it does matter.
— Salt & Light (@danikid47) August 7, 2017