It seems like campaigns, churches and other non-profits are embracing social media mainly through Facebook, Twitter, Flicker and YouTube. I wonder if we’ll see more embracing these upcoming forms of social media. With news aggregation websites being very popular it isn’t surprising to me that StumbleUpon and Reddit are increasing in popularity. I’m curious how that can be harnessed by organizations that want to stay on the cutting edge of Web 2.0 stuff. I know from personal experience how StumbleUpon can drive traffic to a website if your post or page is “stumbled” by the right person. Perhaps these new tools are a better fit for the grassroots rather than the grass tops. What say you?