Eddie Mauro, a candidate running for the Democratic nomination in Iowa’s U.S. Senate race, announced a six-figure ad buy to run an ad called “Cool under fire.”

In it, he hits U.S. Senator Joni Ernst, R-Iowa, on gun violence. They pulled clips from a campaign video from 2014 that showed Ernst at a gun range firing a handgun. The ad then switches back to Mauro to make it seem like Ernst is firing at him.


“One of the reasons I’m running is because of our current senator, Joni Ernst, she thinks it is ok to run ads glorifying guns. She doesn’t seem to care that many of those guns will be pointed at our kids, our teachers, church-goers, movie-goers, concert-goers, our police officers. Well, I care,” Mauro said.

*This is me rolling my eyes.*

Here is the ad Ernst ran back in 2014 before the Republican primary.

So Mauro was so triggered by an ad that he decided to run for U.S. Senate (after running and losing in Democratic primary in Iowa’s 3rd Congressional district in 2018).

I assume this is a digital ad buy since at two minutes it is too long for TV unless they have shorter versions of it. Which, *yay* for those of you who have to endure this streaming your favorite shows and videos.

The Ernst campaign responded to Mauro’s ad calling it offensive:

It’s a ludicrous ad. Mauro makes himself out to be a target in the ad and I’m not convinced he will even win the nomination. He has a panache for putting his foot in his mouth so he would definitely be a weaker candidate to run against Ernst than Theresa Greenfield (at least once she overcomes her fear of cameras).

The Ernst camp is offended because the ad makes light of gun violence, but I would be offended if somebody implied my aim was that bad. Anyway, it’s his money to waste.

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